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Shooting below the eye-level method
can't be considered as one of the subject matter is already at the same level as
one's eyes while still standing. A case in point is of these examples of an Indian
temple below. The Indian idols adorning the temple's facade are from a height of
a 1.7m tall person. Shooting from below eye-level gave the image the angle of a worm's
eye view instead.
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Shot at eye-level |
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Below eye-level |
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Shot at eye-level |
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Shot at eye-level |
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Subjects that works are plentiful, like the fountains, as seen in the examples above.
The first photo was shot from eye-level. At this angle, the fountains looked smaller
than those pictured in the second photo. By moving the camera/lens combo to the actual
level as the fountains, they became more prominent (and larger) than the results
of the first shot. Both were shot at the 35mm focal length.
Photos of sporting personalities and other celebrities shot during photo calls for
editorial usage and public relations purposes are often photographed with either
eye-level and below eye-level style. When shooting below eye-level, you have to be
careful as to what lies in the background, as it may include something that may not
match the subjects in the photo. For example, for sporting personalities, try to
make sure that a rival sponsor's logos will not be visible. This is especially important
if you are actually shooting for that sports personality's main sponsor.
These photos of Team Yamaha's 500cc GP riders are example of such photo calls, arranged
by the media agency of the main sponsor, Marlboro. The first photo, of the GP bikes
alone, was shot at below eye-level. In any given day, there is nothing wrong with
this type of shot but on that particular day when the bikes were on displayed for
the GP media, the circuit was full of logos of another multinational sponsor and
part of them could be seen in the background. The second photo, shot at eye-level,
blocked all signs relating to them.
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Shot at below eye-level |
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Shot at eye-level |
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Shot at below eye-level |
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Shot at eye-level |
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The same thing, too, happened to the second pair of images, now with the riders,
Carlos Checa and Max Biaggi, on their respective GP bikes. The first photo has the
logo of a rival sponsor in the background. Shooting the same scene again at eye-level
made the photo more ideal.
Text and photos by Philip Chong.
Copyright 2001 by Canon Marketing (M) Sdn Bhd
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