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For example, there is still a niche
market for manual focus 35mm cameras despite the popularity of consumer point-&-shoot
and AF 35mm SLR types. Add to this the millions of die-hard users of discontinued
models such as Canon's A-series and T-series 35mm SLR cameras as well as those from
the other manufacturers, and we indeed do have a very large base of 35mm film users
globally.
Take for example, the Canon AE-1, made in 1976, any working unit of this model will
still be able to make images fitted with any original FD-type lenses and loaded with
the latest 35mm film utilizing the latest emulsion technology. Or any working units
of those 35mm rangefinder Canons made in the 1950s and '60s.
Okay, the dyes used in color films may fade or change in time but with the advanced
technology available, you can scan the best images from your color negatives or 35mm
slides and store them in CDs or other digital archival system. If you don't have
a 35mm film scanner, there are now shops that provide such services for the photographer.
There are a few more factors where film is assured of its popularity despite the
advent of digital photography - stock photo libraries and consumer magazines. Yes,
photo agencies have been providing their clients with a choice of traditional analog
or digital images (on CD-ROMs) but even those that are available in digitized formats
are high quality scans from films, and not shot digitally. Magazines will still use
images shot in transparencies and printed photos for their publications even though
those in digital format are now being accepted as well.
Architectural and nature photography are among those subjects where films can render
them much better than any other storage format. Photographers specializing in these
categories are usually not on tight deadlines, unlike their news and photojournalist
counterparts, and still prefer to shoot with films in the digital format.
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A commercial complex |
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Interior shooting via available light |
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Tight view of coconut trees |
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Close-up of a leaf |
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Text and photos by Philip Chong.
Copyright 2000 by Canon Marketing (M) Sdn Bhd
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