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Improvised. Option A: If you are covering a Press Conference or one of those social events, where most of the Press Kit provided to the media come in white folders. Get your colleague or someone you know to hold the folder behind you and aim your flash toward the folder. Set your Canon Speedlite to its 180° counter-clockwise bounce position and shoot.

This technique works. It may not be perfect (the idea) but it definitely works. Of course, there is always another method, Option B: The ceiling may not be neutral in colour or way too high for your bounce flash technique to work but there is always the chance that the walls such functions are normally held in are mostly neutral in colour as well. In this case, get your intended subject(s) to face towards you (with the wall behind you). And again set your Speedlite to its 180° counter-clockwise position and shoot. The A-TTL, TTL or E-TTL flash exposure of your Canon Speedlites will be calculated automatically by the camera to ensure correct exposures.

While these "experiments" of mine did work, they are not the best choice either in most cases, like your friends are too busy to help you carry out Option A and you can't simply drag a VIP or a celebrity along to a corner to get Option B to work.

For EOS camera users, the next best option is to use the inexpensive Off Camera Shoe Cord 2, which is an accessory that helps you to achieve off-camera flash photography results without the harsh shadows behind your subjects common when using direct flash exposures

This Canon accessory allows you to connect your Canon Speedlite on one end of the cord and the other end will be mounted to the Hot Shoe unit of your EOS camera. You can stretch the accessory's cord by up to 0.6 metre long and away from the camera in any shooting degrees you wish to point the flash towards your intended subject.

The Off Camera Shoe Cord 2 unit also come with a built-in tripod socket at the other end where the Speedlite unit is attached to which permits it to be locked onto a tripod and frees your hand from holding the off-camera flash.

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