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Now, look at these three other pictures
below:
  
On the first picture (from left), the light was bounced off the ceiling from the
Canon Speedlite 540EZ while still attached to the Off Camera Shoe Cord 2.
On the second picture (centre), the Speedlite was placed on a 45-degree angle to
the left of the camera (attached to the cord) and was fired onto a white studio umbrella
that bounced the reflected light back to the Winnie the Pooh. The result is almost
similar to the first picture using only bounced flash but with much better fill-in
flash.
The background shadow, caused by the 45-degree angle of the flash/umbrella combination
from a 45-degree angle, is softer and does not cause too much of a distraction here.
On the third picture (on right), the off-camera Speedlite 540EZ was placed at a 90-degree
angle from the left side and fired off at that direction. This lighting technique,
also known as texture lighting, is best used for highlighting the texture
in still-life subjects or male portraits, hence its tagline and is not recommended
for shooting female portraits.

Non direct harsh shadows caused by the flash in and around the subject area is normal
for this type of photographic lighting.
If any surfers are wondering why these soft toys were used as the test subjects for
the Off Camera Shoe Cord 2, it is to enable them to study the placement and effects
of the shadows better since they won't be distracted too much as compared to a lovely
model. Most of them were distracted by the beauty of the model used in issue No.3
of The Art of Photography on Lenses and Focal Length to pay more attention
to the effects of the various focal lengths.
Text and photos by Philip Chong.
Copyright 1998 by Canon Marketing (M) Sdn Bhd
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