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With its silver metallic finish, the Prima Super 90W comes with a built-in 28-90mm f/4.5-9.9 zoom lens. The camera is very compact and lightweight, weighing at only 245 grams (non-caption) and 250 grams (caption/date model) without batteries. It is powered by one CR123A/DL 123A lithium battery.

Zooming from the 28mm wide-angle to medium telephoto is by pressing the power zoom button located at the back of the camera near the top right. I did have a couple of problems while testing this camera - since the lens cover also acted as the ON/OFF switch, occasionally the camera just went "dead" and I can't press the shutter to take a picture. What happened was the camera had shut off whenever my right hand had accidentally moved the lens cover slightly in - this gave a signal to the Prima Super 90W that I wanted to turn it off and it just reacted to my "command".

When this happened, any setting that I had made for the Prima Super 90W like Autoflash and Red-eye Reduction Off as well as manual exposure compensation would be erased from the memory and I had to reset them all over again.

Did I mention Manual exposure compensation? That's right. The Prima Super 90W also features a manual exposure compensation mode. This is only possible when you have set the camera to cancel its Autoflash fill-in mode. You can select from either a +1.5-stop or -1.5-stop compensation to increase or decrease exposure when flash is not being used. The built-in flash automatically pops up the moment the camera is switched ON. It is ever ready to fire each time the Prima Super 90W detects low-light shooting conditions. Even if the Autoflash mode has been disabled, the pop-up readiness stays as it is.

Shot at 28mm

Shot at 90mm
   
Close-up mode activated
Another close-up shot


The camera's Command Dial is built around the LCD panel. It has modes ranging from Personal, Real-Time (RT) shooting, Spot metering, Auto and three PIC variations of Slow-sync Flash, Portrait and Close-up. The bottom two photos from above were shot via the Close-up PIC variation. Real-Time is great for shooting subject matters within a very short shutter time-lag while Spot metering is for use when you want both the focus point and metering sensitivity to be at the center of the viewfinder area. For most subject matters, the standard metering is good in getting the correct exposure. Personal is for setting a set of personalized Custom Functions.
Shot via RT mode

Shot via Spot metering
   
Standard metering
Also with standard metering


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